New Corporate Identity for SCT

Since the Company’s formation in 1988, SCT has used the same logo, at the time it reflected the Company’s image really well, but like many other things over time, the logo had become dated and no longer reflected the high tech, forward moving environment that a modern container terminal operates in.

With our new identity we felt that it was important to portray certain characteristics, together with an understanding of what our business is.  With this in mind PI Marketing were appointed to explore the concept. 

The design eventually chosen reflected the attributes of modernity, stability, reliability and strength and will be gradually introduced during 2005 and 2006.  The new Corporate Identity for SCT is a simple modern image, portraying a symbolic ship to shore crane boom down over a containership which perfectly reflects the core of our business.